Optimizely Introduces Virtual Teammates for Marketers
Optimizely, an AI platform for marketing, has launched 'Virtual Teammates,' which are AI-powered digital coworkers designed for specific marketing roles. These AI teammates, such as a Chief of Staff, SEO & AI Search Analyst, Marketing Analyst, Personalization Strategist, and CRO Manager, can take on defined responsibilities and retain organizational knowledge. They can proactively complete tasks without requiring marketers to prompt them step-by-step, operating on schedules or being triggered by events.
Marketers can now offload recurring tasks and benefit from persistent AI assistance that understands context, freeing them to focus on strategic work. This moves AI beyond single prompts to continuous, role-based support.
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