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Optimizely Introduces Role-Specific 'Virtual Teammates'
Optimizely has launched Virtual Teammates, a new class of AI coworkers designed for marketers. These AI agents can take on defined responsibilities, retain organizational knowledge, and proactively complete tasks without requiring step-by-step prompts. Initial roles include Chief of Staff, SEO & AI Search Analyst, Marketing Analyst, Personalization Strategist, and CRO Manager.
Why it matters
Instead of switching between disconnected AI tools, marketers can now have AI agents that act as persistent team members, performing tasks like delivering weekly briefings or monitoring SEO changes, freeing up human staff for more strategic work.
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