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Optimizely Introduces AI-Powered 'Virtual Teammates' for Marketers
Optimizely has launched Virtual Teammates, role-specific AI coworkers designed to assist marketers. These AI teammates can take on defined responsibilities, retain organizational knowledge over time, and proactively complete tasks, such as monitoring search visibility or preparing briefings, without needing constant prompting from the user.
Why it matters
Marketers can now offload recurring tasks and benefit from AI agents that understand their specific roles and retain context, making AI a more integrated and autonomous part of their workflow. This allows marketers to focus on more strategic work.
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