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Optimizely Introduces AI-Powered Virtual Teammates for Marketers
Optimizely has launched Virtual Teammates, role-specific AI coworkers designed to assist marketers. These AI teammates, such as a Chief of Staff, SEO & AI Search Analyst, Marketing Analyst, Personalization Strategist, and CRO Manager, can take on defined responsibilities, retain organizational knowledge, and proactively complete tasks without needing constant prompting.
Why it matters
Marketers can now offload recurring tasks and benefit from AI agents that understand their specific role and organizational context, freeing up time for strategic work.
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