AI as a 'Contextualizer' for Understanding User Intent

Many use AI to extract keywords or summarize information from customer feedback. A sharper move is to use AI to 'contextualize' the *why* behind the feedback, going beyond surface-level statements. If a customer says 'the app is slow,' ask the AI: 'Based on this and other feedback, what specific user goals or frustrations might lead someone to describe the app as slow?' This helps an analyst understand the underlying problem rather than just reacting to the symptom. The obvious approach gives you keywords, but this gives you understanding.